Cruelty Free Diverse Owned Brands

(500+)

Asian American and Pacific Islander-Owned Businesses

Black-Owned Businesses

Latino and Hispanic-Owned Businesses

LGBTQ-Owned Businesses

Women-Owned Businesses

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Koh Gen Do
Oriental Plants Emollient Cream, 1.41 oz.
$239.00
SUNDÃRI
Sundari Cornflower Oil-Free Hydrator
$58.00
Well People
Power Palette Eyeshadow
$22.00
LGBTQ Founded
Anastasia Beverly Hills
Mini Dewy Set Setting Spray, 1 oz.
$15.00
SUNDÃRI
Sundari Essential Oil For Dry Skin
$72.00
Koh Gen Do
Macro Vintage T3 Premium Oil, 1 oz.
$206.00
Melanie Mills Hollywood
Women's MM05 X Omnia Long Detail Brush, 0.6 oz
$9.99
PURECODE
Argan Oil, 0.33 oz.
$14.99
Lovery
2-Pc. Opal Facial Roller Gift Set
$29.15 (45% off)
$53.00$65.00 value
Women Owned
Limited-Time Special
Tarte
Big Ego Mascara, Travel Size
$10.50 (30% off)
$15.00
Women Founded
Grande Cosmetics
GrandeBROW-FILL Volumizing Brow Gel
$20.00
Women Founded
Koh Gen Do
Long Lush Treatment Mascara
$65.00
Well People
Expressionist Clear Brow Gel
$13.00
LGBTQ Founded
Londontown
Accelerating Drying Oil
$20.00
Koh Gen Do
Oriental Plants Moist Cleansing Cream, 4.23 oz.
$104.00
Grande Cosmetics
GrandePRIMER Pre-Mascara Lengthener & Thickener
$25.00
Women Founded
Too Faced
Lip Injection Longwear Power Plumping Cream Liquid Lipstick
$29.00
LGBTQ Founded
Urban Decay
Perversion Volumizing Mascara
$28.00
Women Founded
SUNDÃRI
Sundari Neem And Avocado Balancing Moisturizer
$69.00
Too Faced
Makeup Insurance Longwear Setting Spray + Blue Light Defense
$36.00
LGBTQ Founded
Non Gender Specific
Everything Serum
$65.00
PURECODE
Pearl Probiotic Aloe Vera-Based-Unscented Intimate Wash, 225ml/7.6fl.oz
$24.99
Tarte
Gifted Amazonian Clay Smart Mascara, Travel Size
$15.00
Women Founded
PURECODE
Volume + Heat Protector Spray With Argan Oil, 3.38 oz.
$18.99
SUNDÃRI
Sundari Gotu Kola And Sacred Lotus Cellulite Lotion
$72.00
Wander Beauty
Lipsetter Dual Lipstick & Liner
$32.00
Wander Beauty
Double Date Eyeshadow Duo
$26.00
Urban Decay
Brow Beater
$24.00
Women Founded
Kylie Cosmetics
Power Plush Longwear Concealer, 0.16 oz.
$27.00
free gift with purchase
Spend $50, Get More!
AVYA
New Honey and Amber Scrub Exfoliating Scrub, 120 ml
$28.00
AAPI Owned
IT Cosmetics
Bye Bye Redness Neutralizing Color-Correcting Cream
$38.00
Women Founded
HALEYS Beauty
Brilliant Kabuki Brush
$18.00
free gift with purchase
AAPI Owned
AMAZINGCOSMETICS
SMOOTH Creme Concealer & Foundation Duo
$40.00
Women Owned
PURECODE
Facial Cleanser With Lemongrass, 150 ml
$24.99
Sunday Riley
Auto Correct Brightening & Depuffing Eye Contour Cream, 0.5 fl. oz.
$65.00
Kylie Cosmetics
Pressed Bronzing Powder
$22.00
free gift with purchase
Spend $50, Get More!
Kylie Cosmetics
Lip Blush
$21.00
free gift with purchase
Spend $50, Get More!
Wander Beauty
Lip Retreat Oil
$22.00
Too Faced
Cloud Crush Blurring Blush
$31.00
LGBTQ Founded
The Crème Shop
Eyelash Adhesive
$5.00
Tarte
Creaseless Corrector
$30.00
Women Founded
Tarte
Travel-Size Creaseless Concealer
$15.00
Women Founded
SUNDÃRI
Sundari Gotu Kola And Indian Asparagus Mask
$120.00
Urban Decay
Travel-Size All Nighter Face Primer, 0.28 oz.
$17.00
Women Founded
Too Faced
Disco Crush High-Shine Glitter Eye & Face Sparkle
$30.00
LGBTQ Founded
SUNDÃRI
Sundari Brightening Glow Turmeric Cream
$69.00
Kylie Skin
Hydrating Face Mask
$35.00
free gift with purchase
Spend $50, Get More!
Anastasia Beverly Hills
Nouveau Palette
$55.00
Urban Decay
Face Bond Luminizer
$34.00
Women Founded
Koh Gen Do
Maifanshi Aqua Foundation, 1.01 oz.
$106.00
SUNDÃRI
Sundari Honey And Enzyme Exfoliating Serum
$52.00
The Crème Shop
x Hello Kitty 10-Pc. Supercute Beauty Set
$50.00
$65.00 value
Kylie Skin
Lip Oil
$25.00
free gift with purchase
Spend $50, Get More!
Urban Decay
Original Eyeshadow Primer Potion
$28.00
Women Founded
Anastasia Beverly Hills
Lash Brag Volumizing Mascara
$13.00 - $25.00
Urban Decay
All Nighter Brightening Vitamin C Setting Spray, 4 oz.
$36.00
Women Founded
Koh Gen Do
Spa Foaming Facial Wash, 5.05-oz.
$72.00
Londontown
Kur Soft Touch Nail Scrub
$20.00
Too Faced
Born This Way The Nudes Eye Shadow Palette
$54.00
LGBTQ Founded
Tarte
Maracuja Tinted Hydrator, Travel Size
$18.00
Women Founded